Retro Marketing

Retro Marketing Retro Marketing is about using the past to sell instead. New Beetle, reintroduction of the Wispa bar, Ray-Ban aviator sunglasses and retro style of the Olympus E-P1 digital camera are all examples of successful retro marketing. Successful marketing is more than just a retro nostalgia. It's about getting a new product after the old one. Wispa bar was born from the internet campaign to bring it back. Retro cars are his band of young buyers, interested in retro image, but want

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